Project Description
SA YO LA LA
Yogurt Dressing Package Design
Client: BIFIDO
Healthy Taste, Made Fresh
SA YO LA LA yogurt dressing adopts the idea of “less burden and more nature” as its product theme and emphasizes the features of the ingredient of natural yogurt, a short shelf life, and freshness and health. A checkered pattern of picnic cloth as a design element is used on the packaging. A picture of a salad dish is added to whet the appetite. To emphasize the ingredient of natural yogurt, an icon is specifically designed to help in differentiating the two flavors offered and the low-fat and refreshing satisfaction of yogurt salad.
Approach: Package Strategy / Package Design / Printing Planning