Win the Game
In the current market, where competition is fierce, and customer attention is more dispersed than ever, strengthening client and employee commitment to your brand, by integrating your brand value into peoples’ conscience, via the branding process in the most efficient manner, is a must for contemporary brand managers.
In the current market, where competition is fierce, and customer attention is more dispersed than ever, strengthening client and employee commitment to your brand, by integrating your brand value into peoples’ conscience, via the branding process in the most efficient manner, is a must for contemporary brand managers.
Win the Game
In the current market, where competition is fierce, and customer attention is more dispersed than ever, strengthening client and employee commitment to your brand, by integrating your brand value into peoples’ conscience, via the branding process in the most efficient manner, is a must for contemporary brand managers.
In the current market, where competition is fierce, and customer attention is more dispersed than ever, strengthening client and employee commitment to your brand, by integrating your brand value into peoples’ conscience, via the branding process in the most efficient manner, is a must for contemporary brand managers.
Business Analysis
Whether you’re launching a new brand, or updating your current brand image, we will uncover your brand’s essence, define your brand’s core spirit, establish your brand’s positioning, and build your brand’s foundation based on professional branding principles and systematic branding tools, to help your brand find its unique selling proposition.
Business Model Audit, Positioning, Trade & Channel Audit, Marketing Analysis, Competitors Analysis, Corporation Analysis
Consumer Analysis
We see the world changes, and we believe that the only way to grab the changing moment in a rapidly changing competitive environment is to have a thorough understanding of market mechanisms. We take control of every customer touchpoint, and the most important of all, we always seize the opportunity and be ahead of the game.
Brand Awareness Survey, Consumer Analysis, Persona, In-depth Interview, Customer Journey, Workshop
Consumer Analysis
Through the process of branding, you can simplify complicated and abstract concepts and communicate with the market in a clear, simple image and content. In the long run, it can increase the business’ value on the market. Besides, branding can also increase product survivability on the market.
Ideal Customer Model, Brand Vision, Mission & Commitment, Core Values, Brand Story, Brand Essence, Brand Strategy
Design Execution
Converting brand spirit into tangible visual presentations. We put strong emphasis in pre-design communication, where we dive deep and uncover our clients’ brand essence, contrive a visual design strategy, establish a unique brand visual image, and create a visual language that speaks to the target audience to convey a consistent brand value.
Brand Identity Design, Key Visual Design, Corporate Identity System, Package Design, Digital Integrated Marketing
Project Flow
Current Situation Evaluation,
In-Depth Interview
We’ll conduct an evaluation on your brand’s current state. Through in-depth interviews and sales channel visits, we’ll gain a thorough understanding of your brand’s philosophy, target audience, and competitive environment.
Strategic Planning,
Defining Directions
After the front-end analysis, we’ll define your brand’s relative opportunities, pin-point its uniqueness and core advantages, establish brand positioning, thereby creating a foundation for brand development.
Brand Strategy,
Creative Communication
From the established brand positioning and brand personality, we’ll develop your brand’s image strategy and creative elements, and implement visual design and creative communication.
Brand Design,
Post-Production Execution
The work will be jointly reviewed and discussed by our team members, who’ll provide various proposals that conform to our clients’ strategic perspectives, and begin production after our clients has made the final decision.