Project Description


Planning and Design of Product Packaging

Client:King Car

Combined a tropical taste with soluble dietary fiber!

King Car Oligo is aiming at the requirement of office workers and developed a sparkling drink that contains fiber. The drink has combined a tropical taste with soluble dietary fiber, so people can adjust their physiological function with only one drink. The image of fruits and modern geometric style was used by the design team to emphasize the fashionable style of the drink and also to bring out the slim body curve of the bottle. Light colors with healthy images are also helping the drink to pop out from the shelves.

Approach: Package Strategy/ Package Design

Brand Planning
Brand Design
Package Design