Project Description
HELLO HAPPINESS
Capsule Mask Package Design
Client: PECHOIN
Wholesome Natural Moisturization
Hello Happiness, a botanical skin care brand, targets young females aged 18 to 25 years, and expects to be a natural skin care brand that brings happiness to their hearts. Hello Happiness has launched a series of moisturizing capsule masks, using mainly natural plant-derived ingredients. In order to convey its brand concept of spreading joy,it has used illustrations on its packaging, to create a private self-care moment for girls through skin maintenance in a fresh and natural atmosphere. It has also added cedar, tea trees, and other elements into the illustrations to outline a peaceful and happy picture.
Approach: Package Strategy / Package Design / Package Structure / Printing Planning