Project Description
OZAWAKEI
Herbal-based Shampoo and Conditioner Package Design
Client: watsons
Natural, No Need to Hide
“OZAWAKEI” launches herbal-based shampoo and conditioner products to satisfy customers’ longing for natural scalp treatment. The package design continues using the brand logo as the identity. And the large white space on the package implies the cleansing effects and giving a natural feeling with no burdens; herbal-pattern breaking SCDM style (Standard Content Design Model) making a strong contrast on the white background reveals the straightforward style of the brand. The emerald green bottle completely demonstrates the sense of nature from the inner to the outer.
Approach: Package Strategy / Package Design / Printing Planning