Project Description

Red Bean Water and Lemon Water Package Design

Client: watsons

Natural Ingredients Condensed Into Delicious Essence

Featuring advantages such as being natural, unencumbered and easy-to-digest, the product is made with handpicked ingredients reconstituted from concentrates at high ratios to preserve their full and complete flavor and nutrition. The concept development of the design strategy started with whetting people’s appetite. Ingredient elements dominate the design, and are used as the key visual to reinforce the natural and easy-to-digest tastiness of the concentrate. Text with bullet points is then used to communicate product effects. The arc design underneath is meant to convey the easily soluble quality of the product, while creating smooth and tasty visual impressions.

Approach: Package Strategy / Package Design / Printing Planning

Brand Planning
Brand Design
Package Design