Project Description

Product Package Design

Client: watsons

Natural, Refined Throat-Soothing Food Fashion

For a consistent product identity, packaging for Herbal Throat Drops adheres to the refreshing image of the company’s herbal series. Exquisite line drawings of flowers and plants as the underlying pattern draw attention to the natural ingredients. The black window-frame label and elegant font transform what could have been a traditional or conservative packaging for herbal throat drops made with Chinese medicinal recipes and upgrades the packaging with a hint of urban chic.

Approach: Package Strategy / Package Design / Printing Planning

Brand Planning
Brand Design
Package Design