Project Description

Four-Agents Decoction Series

Client: watsons

When Pop Art Meets Chinese Herbal Supplements, Original Four Agents Decoction Packaging

NutriPlus introduces its four-agents decoction with different health benefits for female consumers. The new product series enables women to regulate their physiological functions, while managing their skin and body figure at the same time, to achieve good health and beauty inside and out. The design team illustrates the product’s natural ingredients in pop art style, and arranges them in repetitive arrangements to create a youthful, lively feeling that differs from other competing products. Separating the text from the visual elements in top and bottom layers creates a refreshing, simplistic design, which deviates from the old, heavy impression of traditional Chinese medicinal supplements.

Approach: Package Strategy / Package Design / Printing Planning

Brand Planning
Brand Design
Package Design