Project Description

Brand Positioning and Identity Design

Client: National Taiwan Symphony Orchestra

Hopping on Sheet, Classical Interpretation

The NTSO (National Taiwan Symphony Orchestra) is the orchestra with the longest history in Taiwan. It positions itself steadily as a national orchestra to achieve its goals – expand the aesthetics of classical music and promote the performance and appreciation of classical music in Taiwan.

Interpreting Touching and Creating Memory

The NTSO (National Taiwan Symphony Orchestra) is the orchestra that most Taiwanese people encounter for the first time. In front end strategy, we position it with “Interpreting touching and creating memory.” In the future NTSO will continue to interpret touching music to create more and better memories for people.

Approach: Brand Strategy / Brand Positioning / Identity Design / Brand Identity System

Brand Planning
Brand Design
Package Design