Project Description

Novelty 9
Brand Positioning and Identity Design

Client: Novelty 9

With our unique taste, we discover the new things around the world for you

Novelty 9 is an online selected shop that gathers local and international cultural creative products. It searches and purchases novel objects infused with cultural features of different places around the world, hoping people can broaden their mind with these little merchandise items.

Share the New Excitement Thing Around the world

ebg branding broup positioning the shop as a brand that “Share the New Excitement Thing Around the world” It shares creative, ingenious and practical objects used in daily life to communicate the brand mind of “life, should be spent innovatively.

The outstanding style and attitude.

The feel of hand-written fonts is used to enhance the novel experience presented by “Novelty 9” to its consumers. The font design displays the brand style and attitude. Together with the extension of the form image of the number “9,” it displays an overall and balanced sense of beauty suitably. It will be easier to be extended and utilized in the future.

Approach: Brand Strategy / Brand Positioning / Identity Design / Brand Identity System

Brand Planning
Brand Design
Package Design