Project Description

Cold Brew Black Coffee

Client: KING CAR

Perfectly Sealing the Aroma of Coffee

In order to provide high-quality canned coffee to customers, Mr. Brown Coffee introduces its Cold Brew Black Coffee series products, where the estate grown coffee beans are chosen and processed through the Cold-Brew method, so as to produce a perfectly clear and sweet aroma. In this design project, with the design concept of “Remaking Classic from Classic”, it has matched the European classical style font design with a matte silver background, to bring out an elegant and meticulous classical impression; whilst the bottom part has used the image of production areas to emphasize its estate grown coffee beans. The design has surpassed other canned coffees design in the market, and show a modern and classy professional image.

Approach: Package Strategy / Package Design / Printing Planning

Brand Planning
Brand Design
Package Design