I JY SHENG
Gift Set Package Design

Gift a Box of Everlasting Happiness

To improve packaging consistency and recognition, we use IJYSHENG pink and totems to create a diverse application in the future and further consolidate the leading position of aesthetic in baking industry. Arraying the brand abbreviation IJS in serif as totem on the classic gift box, and applying French elegant wrapping belt shaped in a curve to convey the brand’s promise “Happiness Forever”. The design of a festival gift box uses the brand identity, the rose petals, as the base pattern that reveals a sense of mellowness and contemporary to create a festival atmosphere.

Approach: Package Strategy / Package Design / Printing Planning