Project Description

台塑生醫 品牌策略 包裝設計 名象作品台塑生醫 形象設計 包裝規劃 名象作品

Dr’s Formula
Zhi Jian Shampoo and Conditioner Series Design


Essential Care, Rooted in Nature

Dr’s Formula Zhi Jian shampoo and conditioner product series eliminates 30% unnecessary ingredients to provide the essence of the product and the best hair washing and conditioning experience to customers. We start from the name of the product “Simply Better” and combine the ± symbol with the brand identity to deliver the simple appeal of the product to customers. We select low chroma and creamy white color to create a simple and pure atmosphere, also emphasizing the brand feature of using natural ingredient. The atmosphere extends to the wood-patterned bottle cap, and to consider the convenience of using, we design a one-piece bottle, creating an unburdened experience.

Approach: Package Strategy / Package Design / Bottle Design / Printing Planning

Brand Planning
Brand Design
Package Design