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Animal Savior Package Design

Intimate Heart-racing Moment

Animal Saviors is a series of pastel-colored, animal-shaped sex toys with an extremely soft texture. Their cute and innocent look makes them no embarrassing addition to a lady’s cosmetic bag.

To correspond with the soft, simple colors and shapes of the products, we wrap the product in a box of the same color and emboss its shape onto the box. For better quality, the box is made of metal. The soft, simple packaging design resonates with the tender tone of the product while the embossed design on the iron box hints at the fluttering of the heart in moments of pleasure. Both help establish the image of Animal Saviors as a brand advocating for tender care and unrestrained freedom.

Approach: Package Strategy / Package Design / Package Structure / Printing Planning