Project Description

Instant Drip Bag Coffee Gift Set

Client: UCC

Travel with Single Origin Coffee Aroma

To enable our customers to enjoy the aroma of coffee whenever they want, COFFEE LOVER’s PLANET introduced a gift box of instant drip bag coffee, which includes ground coffee from three different places of origin. The main idea behind the design of this gift box is “fresh-from-the-farm.” We create the image by merging the pictures of a growing coffee plant and coffee beans with the geographic coordinates of the coffee plantations, to shorten the distance between the customers and the production of their coffee beans. Wrapped in a dark blue box with a brown ribbon, the whole gift box evinces elegance and quality.

Approach: Package Strategy / Package Design / Package Structure / Printing Planning

Brand Planning
Brand Design
Package Design