COFFEE LOVER’s PLANET
Instant Drip Bag Coffee Gift Set
Travel with Single Origin Coffee Aroma
To enable our customers to enjoy the aroma of coffee whenever they want, COFFEE LOVER’s PLANET introduced a gift box of instant drip bag coffee, which includes ground coffee from three different places of origin. The main idea behind the design of this gift box is “fresh-from-the-farm.” We create the image by merging the pictures of a growing coffee plant and coffee beans with the geographic coordinates of the coffee plantations, to shorten the distance between the customers and the production of their coffee beans. Wrapped in a dark blue box with a brown ribbon, the whole gift box evinces elegance and quality.
Approach: Package Strategy / Package Design / Package Structure / Printing Planning