Project Description
COFFEE LOVER’s PLANET
Instant Drip Bag Coffee Gift Set
Client: UCC
Travel with Single Origin Coffee Aroma
To enable our customers to enjoy the aroma of coffee whenever they want, COFFEE LOVER’s PLANET introduced a gift box of instant drip bag coffee, which includes ground coffee from three different places of origin. The main idea behind the design of this gift box is “fresh-from-the-farm.” We create the image by merging the pictures of a growing coffee plant and coffee beans with the geographic coordinates of the coffee plantations, to shorten the distance between the customers and the production of their coffee beans. Wrapped in a dark blue box with a brown ribbon, the whole gift box evinces elegance and quality.
Approach: Package Strategy / Package Design / Package Structure / Printing Planning