CHEER FOODS Product Package Design
Client: Cheer Foods
Gourmet Seafood Selection
Using the freshest and high-quality fishery ingredients, CHEER FOODS produces various kinds of fish paste derivative products, while rolling out a series of exquisite hot pot cuisine and frozen food products, hoping to stand out from the pack of standardized frozen food packaging with a more exquisite modern image. In terms of packaging design, a more vivid approach that presents the product shapes in color blocks was adopted. We also used serial arrays for the purpose of enrichment, in addition to using different color systems to distinguish between different product types. Close-up photos of products accompanied by handwriting are employed to bring out the tastiness of the products.
Approach: Package Strategy / Package Design / Printing Planning