Project Description

Cheer Foods
CHEER FOODS Product Package Design

Client: Cheer Foods

Gourmet Seafood Selection

Using the freshest and high-quality fishery ingredients, CHEER FOODS produces various kinds of fish paste derivative products, while rolling out a series of exquisite hot pot cuisine and frozen food products, hoping to stand out from the pack of standardized frozen food packaging with a more exquisite modern image. In terms of packaging design, a more vivid approach that presents the product shapes in color blocks was adopted. We also used serial arrays for the purpose of enrichment, in addition to using different color systems to distinguish between different product types. Close-up photos of products accompanied by handwriting are employed to bring out the tastiness of the products.

Approach: Package Strategy / Package Design / Printing Planning

Brand Planning
Brand Design
Package Design