Beverage Package Design
Conveying a Wish for Simple Lifestyle
To reflect the brand’s advocacy for “simplistic design, like how office workers strive for simplistic, LOHAS lifestyles”, the bottle design forgoes the colorful, multifarious visual presentation found on most beverage packages, and adopts a minimalistic approach instead. By presenting concise words upon a uniformly colored background, and featuring only simple coffee bean patterns on its sides, the beverage bottle expresses the idea that “good coffee doesn’t require an ornate package”.
Approach: Package Strategy / Package Design / Printing Planning