Project Description
Beauty Buffet
Yeast Mask Series
Client: watsons
Feast for your Skin, a New Choice for Happy Maintenance
Watson’s in-house brand “Beauty Buffet” has constantly evolved and is now introducing yogurt probiotics based moisturizing masks that incorporates three super fruits – apple, kiwi, and blueberry to offer various choices for different skin care needs. ebg adopts “feast for your skin” as the design theme to define the product as “yogurt for your skin”. The flowing yogurt and juxtaposing fresh fruit collide into a delectable visual, and the soft, tender hand-written typeface enhances product intimacy. Adorable and loving supplementary copywriting makes using the face masks a happy relaxing time to look forward to every day, which reflects the daily maintenance appeal of the Beauty Buffet brand.
Approach: Package Strategy / Package Design / Printing Planning