Project Description


Planning and Design of Product Packaging


A cobranding cooperation between Laurel tangyuan and Morinaga butterscotch!

The two companies have released a 2-color mini tangyuan which has a little touch of innovation added to the traditional food. The design team set “warm and healing” as the main core and set the concept as “the most heartwarming food in winter”. The packaging is using gradation to bring out the two colors while snowflakes are used to deliver the seasonal atmosphere. The delicate design not only brings discussions to the cobranding product, but also makes the product unique.

Approach: Package Strategy/ Package Design

Brand Planning
Brand Design
Package Design