Have a taste of the little turtle!

Started from Han-Shi night market, Mr. Kai never stop baking for his customers. ebg wants to extend Mr. Kai’s spirit onto the new package, so we are using Mr. Kai as an inspiration to design energetic package and giving the gift box a delicate appearance. The elegant color combinations and patterns have made flavors easier to recognize. The image of “Little Turtle” is changed into a simple and modern silhouette of a turtle to make the brand more impressive.

Approach: packaging strategy / packaging design / printing plan