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animation_offset=""] Shallop 品牌定位與識別設計重整專案 Client: 刷樂國際 [/fusion_text][/fusion_builder_column][/fusion_builder_row][/fusion_builder_container][fusion_builder_container hundred_percent="no" hundred_percent_height="no" hundred_percent_height_scroll="no" hundred_percent_height_center_content="yes" equal_height_columns="no" menu_anchor="" hide_on_mobile="small-visibility,medium-visibility,large-visibility" status="published" publish_date="" class="" id="" border_size="" border_color="" border_style="solid" margin_top="0" margin_bottom="0" padding_top="30px" padding_right="0" padding_bottom="30px" padding_left="0" gradient_start_color="" gradient_end_color="" gradient_start_position="0" gradient_end_position="100" gradient_type="linear" radial_direction="center center" linear_angle="180" background_color="" background_image="" background_position="center center" background_repeat="no-repeat" fade="no" background_parallax="none" enable_mobile="no" parallax_speed="0.3" background_blend_mode="none" video_mp4="" video_webm="" video_ogv="" video_url="" video_aspect_ratio="16:9" video_loop="yes" video_mute="yes" video_preview_image="" filter_hue="0" filter_saturation="100" filter_brightness="100" filter_contrast="100" filter_invert="0" filter_sepia="0" filter_opacity="100" filter_blur="0" filter_hue_hover="0" filter_saturation_hover="100" filter_brightness_hover="100" filter_contrast_hover="100" filter_invert_hover="0" filter_sepia_hover="0" filter_opacity_hover="100" filter_blur_hover="0" admin_toggled="no"][fusion_builder_row][fusion_builder_column type="1_1" type="1_1" layout="1_1" spacing="" center_content="no" link="" target="_self" min_height="" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="" id="" hover_type="none" border_size="0" border_color="" border_style="solid" border_position="all" border_radius="" box_shadow="no" dimension_box_shadow="" box_shadow_blur="0" box_shadow_spread="0" box_shadow_color="" box_shadow_style="" padding_top="" padding_right="" padding_bottom="" padding_left="" margin_top="" margin_bottom="" background_type="single" gradient_start_color="" gradient_end_color="" gradient_start_position="0" gradient_end_position="100" gradient_type="linear" radial_direction="center center" linear_angle="180" background_color="" background_image="" background_image_id="" background_position="left top" background_repeat="no-repeat" background_blend_mode="none" animation_type="" animation_direction="left" animation_speed="0.3" animation_offset="" filter_type="regular" filter_hue="0" filter_saturation="100" filter_brightness="100" filter_contrast="100" filter_invert="0" filter_sepia="0" filter_opacity="100" filter_blur="0" filter_hue_hover="0" filter_saturation_hover="100" filter_brightness_hover="100" filter_contrast_hover="100" filter_invert_hover="0" filter_sepia_hover="0" filter_opacity_hover="100" filter_blur_hover="0" last="true" first="true"][fusion_text columns="" column_min_width="" column_spacing="" rule_style="default" rule_size="" rule_color="" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="" id="" animation_type="fade" animation_direction="up" animation_speed="0.5" animation_offset=""] 專注口腔需求的潔牙專業品牌 [/fusion_text][fusion_text columns="" column_min_width="" column_spacing="" rule_style="default" rule_size="" rule_color="" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="width-730" id="" animation_type="fade" animation_direction="up" animation_speed="0.8" animation_offset=""] 刷樂創立於1991年，致力於深耕台灣的潔牙市場，民眾的品牌記憶度上也具有一定程度，但逐漸面臨消費對象高齡化、品牌認知度不鮮明等問題，期望藉由品牌重整，使整體形象更加年輕新穎，也讓消費者認知到刷樂在品牌經營上的專業與用心。 [/fusion_text][fusion_imageframe image_id="1258|full" max_width="100%" style_type="" blur="" stylecolor="" hover_type="none" bordersize="" bordercolor="" borderradius="" align="center" lightbox="no" gallery_id="" lightbox_image="" lightbox_image_id="" alt="" link="" linktarget="_self" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="" id="" animation_type="fade" animation_direction="up" animation_speed="1.0" animation_offset=""]https://www.design-ebg.com/wp-content/uploads/2020/01/work_1_content_m_6c594099.jpg[/fusion_imageframe][fusion_text columns="" column_min_width="" column_spacing="" rule_style="default" rule_size="" rule_color="" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="" id="" animation_type="fade" animation_direction="up" animation_speed="0.5" animation_offset=""] 保留品牌記憶度，展現俐落與現代化設計 [/fusion_text][fusion_text columns="" column_min_width="" column_spacing="" rule_style="default" rule_size="" rule_color="" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="width-730" id="" animation_type="fade" animation_direction="up" animation_speed="1.0" animation_offset=""] 「刷樂」在市場已累積一定的知名度，因而此次的品牌重整，最大的任務即是如何在保留原有調性與記憶度的原則上，同時讓標誌的微調更具有現代感及應用性。我們將原本字體進行微調，讓中文字體的字元間距更為平均一致；英文字體的筆畫線條與圓點點綴，也更呼應中文字標的調性。色彩運用上，以科技藍象徵專業品質；橙色象徵關懷，表達健康和諧的精神理念。此次品牌重整，讓整體識別傳達出刷樂與時俱進的專業創新、及貼近大眾的感性親和，展現品牌新面貌。 [/fusion_text][fusion_imageframe image_id="1257|full" max_width="100%" style_type="" blur="" stylecolor="" hover_type="none" bordersize="" bordercolor="" borderradius="" align="center" lightbox="no" gallery_id="" lightbox_image="" lightbox_image_id="" alt="" link="" linktarget="_self" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="" id="" animation_type="fade" animation_direction="up" animation_speed="1.0" animation_offset=""]https://www.design-ebg.com/wp-content/uploads/2020/01/work_1_content_m_5e897fd7.jpg[/fusion_imageframe][fusion_text columns="" column_min_width="" column_spacing="" rule_style="default" rule_size="" rule_color="" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="width-730" id="" animation_type="fade" animation_direction="up" animation_speed="1.0" animation_offset=""] 執行項目：品牌策略 / 品牌定位 / 品牌設計 / 品牌識別系統 [/fusion_text][fusion_separator style_type="default" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="" id="" sep_color="" top_margin="100px" bottom_margin="50px" border_size="" icon="" icon_circle="" icon_circle_color="" width="" alignment="center" /][/fusion_builder_column][/fusion_builder_row][/fusion_builder_container][fusion_builder_container admin_label="Container" hundred_percent="yes" hundred_percent_height="no" hundred_percent_height_scroll="no" hundred_percent_height_center_content="yes" equal_height_columns="no" menu_anchor="" hide_on_mobile="medium-visibility,large-visibility" status="published" publish_date="" class="" id="" border_size="" border_color="" border_style="solid" margin_top="" margin_bottom="" padding_top="" padding_right="" padding_bottom="" padding_left="" gradient_start_color="" gradient_end_color="" gradient_start_position="0" 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first="true"][fusion_text columns="" column_min_width="" column_spacing="" rule_style="default" rule_size="" rule_color="" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="" id="" animation_type="fade" animation_direction="up" animation_speed="0.5" animation_offset=""] 源自牧場的天然手作茶飲 [/fusion_text][fusion_text columns="" column_min_width="" column_spacing="" rule_style="default" rule_size="" rule_color="" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="width-730" id="" animation_type="fade" animation_direction="up" animation_speed="0.8" animation_offset=""] 迷客夏為台灣知名茶飲品牌，以自營的「綠光牧場」所生產的高品質鮮乳為基礎，沿用至手搖飲品，堅持全程使用鮮奶取代奶精，其天然風味深獲消費者好評。為拓展至海外市場，因而進行品牌形象重整以加強辨識度。 [/fusion_text][fusion_imageframe image_id="2234|full" max_width="100%" style_type="" blur="" stylecolor="" hover_type="none" bordersize="" bordercolor="" borderradius="" align="center" lightbox="no" gallery_id="" lightbox_image="" lightbox_image_id="" alt="" link="" linktarget="_self" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="" id="" animation_type="fade" animation_direction="up" animation_speed="1.0" animation_offset=""]https://www.design-ebg.com/wp-content/uploads/2020/02/work_40_content-1.jpg[/fusion_imageframe][fusion_text columns="" column_min_width="" column_spacing="" rule_style="default" rule_size="" rule_color="" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="" id="" animation_type="fade" animation_direction="up" animation_speed="0.5" animation_offset=""] 回歸品牌信念，堅持美好初衷 [/fusion_text][fusion_text columns="" column_min_width="" column_spacing="" rule_style="default" rule_size="" rule_color="" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="width-730" id="" animation_type="fade" animation_direction="up" animation_speed="1.0" animation_offset=""] 以「忠於純萃初心」為品牌定位，創辦人由經營牧場起家，堅持使用天然飼草。延續至開設茶飲品牌「迷客夏」，也同樣堅持使用天然原料及自家鮮乳，讓消費者能品嚐到天然純萃的美好風味。 [/fusion_text][fusion_imageframe image_id="2233|full" max_width="100%" style_type="" blur="" stylecolor="" hover_type="none" bordersize="" bordercolor="" borderradius="" align="center" lightbox="no" gallery_id="" lightbox_image="" lightbox_image_id="" alt="" link="" linktarget="_self" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="" id="" animation_type="fade" animation_direction="up" animation_speed="1.0" animation_offset=""]https://www.design-ebg.com/wp-content/uploads/2020/02/work_40_content_2.jpg[/fusion_imageframe][fusion_text columns="" column_min_width="" column_spacing="" rule_style="default" rule_size="" rule_color="" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="" id="" animation_type="fade" animation_direction="up" animation_speed="0.5" animation_offset=""] 牧場直送，新鮮享受 [/fusion_text][fusion_text columns="" column_min_width="" column_spacing="" rule_style="default" rule_size="" rule_color="" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="width-730" id="" animation_type="fade" animation_direction="up" animation_speed="1.0" animation_offset=""] 在識別形象的設計上，為了更凸顯品牌特質，初步擬定設計策略的過程中，即定調以更直覺式的圖像設計傳遞「牧場直送」的新鮮訴求，因此發展出以簡練線條所勾勒的乳牛造形，做為識別形象的圖像設計；在標準字設計上，為呼應圖像風格，中英文字體皆加強了邊角的圓潤處理，呈現富有溫度的形象質感。整體識別也展現了簡約的國際感，以更簡練單純的方式，象徵源自牧場的新鮮純淨、以及無添加的天然原味。 [/fusion_text][fusion_separator style_type="default" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="" id="" sep_color="" top_margin="100px" bottom_margin="50px" border_size="" icon="" icon_circle="" icon_circle_color="" width="" alignment="center" /][fusion_text columns="" column_min_width="" column_spacing="" rule_style="default" rule_size="" rule_color="" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="width-730" id="" animation_type="fade" animation_direction="up" animation_speed="1.0" animation_offset=""] 執行項目：品牌策略 / 品牌定位 / 英文命名 / 品牌設計 / 品牌識別系統 [/fusion_text][fusion_separator style_type="default" sep_color="" border_size="" icon="" icon_circle="" icon_circle_color="" alignment="center" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="" id="" /][/fusion_builder_column][/fusion_builder_row][/fusion_builder_container][fusion_builder_container admin_label="Container" hundred_percent="yes" hundred_percent_height="no" hundred_percent_height_scroll="no" hundred_percent_height_center_content="yes" equal_height_columns="no" menu_anchor="" hide_on_mobile="medium-visibility,large-visibility" status="published" publish_date="" class="" id="" border_size="" border_color="" border_style="solid" margin_top="" margin_bottom="" padding_top="" padding_right="" padding_bottom="" padding_left="" gradient_start_color="" gradient_end_color="" gradient_start_position="0" gradient_end_position="100" gradient_type="linear" radial_direction="center center" linear_angle="180" background_color="" background_image="" 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gradient_type="linear" radial_direction="center center" linear_angle="180" background_color="" background_image="" background_image_id="" background_position="left top" background_repeat="no-repeat" background_blend_mode="none" animation_type="" animation_direction="left" animation_speed="0.3" animation_offset="" filter_type="regular" filter_hue="0" filter_saturation="100" filter_brightness="100" filter_contrast="100" filter_invert="0" filter_sepia="0" filter_opacity="100" filter_blur="0" filter_hue_hover="0" filter_saturation_hover="100" filter_brightness_hover="100" filter_contrast_hover="100" filter_invert_hover="0" filter_sepia_hover="0" filter_opacity_hover="100" filter_blur_hover="0" last="true" first="true"][fusion_text columns="" column_min_width="" column_spacing="" rule_style="default" rule_size="" rule_color="" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="color-white" id="" animation_type="fade" animation_direction="up" animation_speed="1.0" animation_offset=""] 良食究好品牌定位與識別設計專案 Client: 祥圃實業 [/fusion_text][/fusion_builder_column][/fusion_builder_row][/fusion_builder_container][fusion_builder_container hundred_percent="no" hundred_percent_height="no" hundred_percent_height_scroll="no" hundred_percent_height_center_content="yes" equal_height_columns="no" menu_anchor="" hide_on_mobile="small-visibility,medium-visibility,large-visibility" status="published" publish_date="" class="" id="" border_size="" border_color="" border_style="solid" margin_top="0" margin_bottom="0" padding_top="30px" padding_right="0" padding_bottom="30px" padding_left="0" gradient_start_color="" gradient_end_color="" gradient_start_position="0" gradient_end_position="100" gradient_type="linear" radial_direction="center center" linear_angle="180" background_color="" background_image="" background_position="center center" background_repeat="no-repeat" fade="no" background_parallax="none" enable_mobile="no" parallax_speed="0.3" background_blend_mode="none" 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rule_style="default" rule_size="" rule_color="" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="" id="" animation_type="fade" animation_direction="up" animation_speed="0.5" animation_offset=""] 良善、安心，講究食材來源的真誠品牌 [/fusion_text][fusion_text columns="" column_min_width="" column_spacing="" rule_style="default" rule_size="" rule_color="" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="width-730" id="" animation_type="fade" animation_direction="up" animation_speed="0.8" animation_offset=""] 良食究好為祥圃實業於2012年成立的新品牌。以動物飼料營養添加劑起家的祥圃實業，希望以自身專業，串連起從飼料到餐桌的整合者角色，為消費者帶來實在安心的安全肉品品牌。 [/fusion_text][fusion_imageframe image_id="2279|full" max_width="100%" style_type="" blur="" stylecolor="" hover_type="none" bordersize="" bordercolor="" borderradius="" align="center" lightbox="no" gallery_id="" lightbox_image="" lightbox_image_id="" alt="" link="" linktarget="_self" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="" id="" animation_type="fade" animation_direction="up" animation_speed="1.0" animation_offset=""]https://www.design-ebg.com/wp-content/uploads/2020/02/work_48_content_cae2c636.jpg[/fusion_imageframe][fusion_text columns="" column_min_width="" column_spacing="" rule_style="default" rule_size="" rule_color="" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="" id="" animation_type="fade" animation_direction="up" animation_speed="0.5" animation_offset=""] 永續共好，良善意象 [/fusion_text][fusion_text columns="" column_min_width="" column_spacing="" rule_style="default" rule_size="" rule_color="" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="width-730" id="" animation_type="fade" animation_direction="up" animation_speed="1.0" animation_offset=""] 以「實在安心的共好促成者」為其品牌定位，掌握從產地到餐桌的核心優勢，導入科技化管理，創造一貫化的實用安心訴求，打造「同心、共好」的永續經營理念。 [/fusion_text][fusion_imageframe image_id="2280|full" max_width="100%" style_type="" blur="" stylecolor="" hover_type="none" bordersize="" bordercolor="" borderradius="" align="center" lightbox="no" gallery_id="" lightbox_image="" lightbox_image_id="" alt="" link="" linktarget="_self" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="" id="" animation_type="fade" animation_direction="up" animation_speed="1.0" animation_offset=""]https://www.design-ebg.com/wp-content/uploads/2020/02/work_48_content_16136550.jpg[/fusion_imageframe][fusion_text columns="" column_min_width="" column_spacing="" rule_style="default" rule_size="" rule_color="" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="" id="" animation_type="fade" animation_direction="up" animation_speed="0.5" animation_offset=""] 樸實、真誠的健康飲食主張 [/fusion_text][fusion_text columns="" column_min_width="" column_spacing="" rule_style="default" rule_size="" rule_color="" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="width-730" id="" animation_type="fade" animation_direction="up" animation_speed="1.0" animation_offset=""] 藉由沈穩的藍與修飾轉化的楷書體表現品牌樸實、真誠特質。字距間的手感橫線引導閱讀方向，外框左邊與下方弧線分別象徵大地及萌生的豐碩榖實，宇宙萬物的演化，皆從天地而來，以簡單輪廓傳遞品牌深遠寓意。 [/fusion_text][fusion_separator style_type="default" sep_color="" border_size="" icon="" icon_circle="" icon_circle_color="" alignment="center" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="" id="" /][fusion_separator style_type="default" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="" id="" sep_color="" top_margin="100px" bottom_margin="50px" border_size="" icon="" icon_circle="" icon_circle_color="" width="" alignment="center" /][fusion_text columns="" column_min_width="" column_spacing="" rule_style="default" rule_size="" rule_color="" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="width-730" id="" animation_type="fade" animation_direction="up" animation_speed="1.0" animation_offset=""] 執行項目：品牌策略 / 品牌定位 / 品牌命名 / 品牌設計 / 品牌識別系統 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gradient_type="linear" radial_direction="center center" linear_angle="180" background_color="" background_image="" background_image_id="" background_position="left top" background_repeat="no-repeat" background_blend_mode="none" animation_type="" animation_direction="left" animation_speed="0.3" animation_offset="" filter_type="regular" filter_hue="0" filter_saturation="100" filter_brightness="100" filter_contrast="100" filter_invert="0" filter_sepia="0" filter_opacity="100" filter_blur="0" filter_hue_hover="0" filter_saturation_hover="100" filter_brightness_hover="100" filter_contrast_hover="100" filter_invert_hover="0" filter_sepia_hover="0" filter_opacity_hover="100" filter_blur_hover="0" last="true" first="true"][fusion_text columns="" column_min_width="" column_spacing="" rule_style="default" rule_size="" rule_color="" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="color-white" id="" animation_type="fade" animation_direction="up" animation_speed="1.0" animation_offset=""] 上海FASCINO 品牌定位與識別設計專案 Client: 上海溢揚餐飲 [/fusion_text][/fusion_builder_column][/fusion_builder_row][/fusion_builder_container][fusion_builder_container hundred_percent="no" hundred_percent_height="no" hundred_percent_height_scroll="no" hundred_percent_height_center_content="yes" equal_height_columns="no" menu_anchor="" hide_on_mobile="small-visibility,medium-visibility,large-visibility" status="published" publish_date="" class="" id="" border_size="" border_color="" border_style="solid" margin_top="0" margin_bottom="0" padding_top="30px" padding_right="0" padding_bottom="30px" padding_left="0" gradient_start_color="" gradient_end_color="" gradient_start_position="0" gradient_end_position="100" gradient_type="linear" radial_direction="center center" linear_angle="180" background_color="" background_image="" background_position="center center" background_repeat="no-repeat" fade="no" background_parallax="none" enable_mobile="no" parallax_speed="0.3" background_blend_mode="none" video_mp4="" video_webm="" video_ogv="" video_url="" video_aspect_ratio="16:9" video_loop="yes" video_mute="yes" video_preview_image="" filter_hue="0" filter_saturation="100" filter_brightness="100" filter_contrast="100" filter_invert="0" filter_sepia="0" filter_opacity="100" filter_blur="0" filter_hue_hover="0" filter_saturation_hover="100" filter_brightness_hover="100" filter_contrast_hover="100" filter_invert_hover="0" filter_sepia_hover="0" filter_opacity_hover="100" filter_blur_hover="0" admin_toggled="yes"][fusion_builder_row][fusion_builder_column type="1_1" type="1_1" layout="1_1" spacing="" center_content="no" link="" target="_self" min_height="" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="" id="" hover_type="none" border_size="0" border_color="" border_style="solid" border_position="all" border_radius="" box_shadow="no" dimension_box_shadow="" box_shadow_blur="0" box_shadow_spread="0" box_shadow_color="" box_shadow_style="" padding_top="" padding_right="" padding_bottom="" padding_left="" margin_top="" margin_bottom="" background_type="single" gradient_start_color="" gradient_end_color="" gradient_start_position="0" gradient_end_position="100" gradient_type="linear" radial_direction="center center" linear_angle="180" background_color="" background_image="" background_image_id="" background_position="left top" background_repeat="no-repeat" background_blend_mode="none" animation_type="" animation_direction="left" animation_speed="0.3" animation_offset="" filter_type="regular" filter_hue="0" filter_saturation="100" filter_brightness="100" filter_contrast="100" filter_invert="0" filter_sepia="0" filter_opacity="100" filter_blur="0" filter_hue_hover="0" filter_saturation_hover="100" filter_brightness_hover="100" filter_contrast_hover="100" filter_invert_hover="0" filter_sepia_hover="0" filter_opacity_hover="100" filter_blur_hover="0" last="true" first="true"][fusion_text columns="" column_min_width="" column_spacing="" rule_style="default" rule_size="" rule_color="" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="" id="" animation_type="fade" animation_direction="up" animation_speed="0.6" animation_offset=""] 打造品味迷人的歐式烘焙坊 [/fusion_text][fusion_text columns="" column_min_width="" column_spacing="" rule_style="default" rule_size="" rule_color="" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="width-730" id="" animation_type="fade" animation_direction="up" animation_speed="1.0" animation_offset=""] FASCINO為上海連鎖歐式烘焙坊，販售改良式的歐式麵包為主，搭配咖啡飲料等複合經營模式，以上海高級地段為選址目標，打造全新連鎖烘焙品牌。 [/fusion_text][fusion_imageframe image_id="2250|full" max_width="100%" style_type="" blur="" stylecolor="" hover_type="none" bordersize="" bordercolor="" borderradius="" align="center" lightbox="no" gallery_id="" lightbox_image="" lightbox_image_id="" alt="" link="" linktarget="_self" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="" id="" animation_type="fade" animation_direction="up" animation_speed="0.7" animation_offset=""]https://www.design-ebg.com/wp-content/uploads/2020/02/work_2_content_df55fbef-1.jpg[/fusion_imageframe][fusion_text columns="" column_min_width="" column_spacing="" rule_style="default" rule_size="" rule_color="" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="" id="" animation_type="fade" animation_direction="up" animation_speed="0.6" animation_offset=""] 分享混搭食尚的烘焙文化 [/fusion_text][fusion_text columns="" column_min_width="" column_spacing="" rule_style="default" rule_size="" rule_color="" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="width-730" id="" animation_type="fade" animation_direction="up" animation_speed="1.0" animation_offset=""] 以「分享混搭食尚」為品牌核心概念，融合歐式烘焙與在地口味，空間規劃呈現現代都會、舒適悠閒的氛圍，創造讓消費者樂於分享的美好體驗，完美符合目標族群重視生活體驗、展現個人品味的個性特質。 [/fusion_text][fusion_imageframe image_id="2249|full" max_width="100%" style_type="" blur="" stylecolor="" hover_type="none" bordersize="" bordercolor="" borderradius="" align="center" lightbox="no" gallery_id="" lightbox_image="" lightbox_image_id="" alt="" link="" linktarget="_self" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="" id="" animation_type="fade" animation_direction="up" animation_speed="0.7" animation_offset=""]https://www.design-ebg.com/wp-content/uploads/2020/02/work_2_content_43fd87b7-1.jpg[/fusion_imageframe][fusion_text columns="" column_min_width="" column_spacing="" rule_style="default" rule_size="" rule_color="" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="" id="" animation_type="fade" animation_direction="up" animation_speed="0.6" animation_offset=""] 混搭新概念，創造美味想像體驗 [/fusion_text][fusion_text columns="" column_min_width="" column_spacing="" rule_style="default" rule_size="" rule_color="" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="width-730" id="" animation_type="fade" animation_direction="up" animation_speed="1.0" animation_offset=""] 品牌命名「FASCINO」取自義大利文「迷人」、「魅力」等含意，期望從品牌名稱感受到迷人的空間設計與風味享受。品牌識別設計以「混搭食尚」定位出發，融合各式各樣的食材原料為元素，帶出創意烘焙的豐富性與趣味性，也象徵多元混搭的味覺體驗。 [/fusion_text][fusion_separator style_type="default" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="" id="" sep_color="" top_margin="100px" bottom_margin="50px" border_size="" icon="" icon_circle="" icon_circle_color="" width="" alignment="center" /][fusion_text columns="" column_min_width="" column_spacing="" rule_style="default" rule_size="" rule_color="" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="width-730" id="" animation_type="fade" animation_direction="up" animation_speed="1.0" animation_offset=""] 執行項目：品牌策略 / 品牌定位 / 品牌命名 / 品牌設計 / 品牌識別系統 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animation_offset=""] 4MANO CAFFÉ 品牌定位與識別設計重整專案 Client: 瑪諾國際 [/fusion_text][/fusion_builder_column][/fusion_builder_row][/fusion_builder_container][fusion_builder_container hundred_percent="no" hundred_percent_height="no" hundred_percent_height_scroll="no" hundred_percent_height_center_content="yes" equal_height_columns="no" menu_anchor="" hide_on_mobile="small-visibility,medium-visibility,large-visibility" status="published" publish_date="" class="" id="" border_size="" border_color="" border_style="solid" margin_top="0" margin_bottom="0" padding_top="30px" padding_right="0" padding_bottom="30px" padding_left="0" gradient_start_color="" gradient_end_color="" gradient_start_position="0" gradient_end_position="100" gradient_type="linear" radial_direction="center center" linear_angle="180" background_color="" background_image="" background_position="center center" background_repeat="no-repeat" fade="no" background_parallax="none" enable_mobile="no" parallax_speed="0.3" 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column_min_width="" column_spacing="" rule_style="default" rule_size="" rule_color="" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="" id="" animation_type="fade" animation_direction="up" animation_speed="1.0" animation_offset=""] 冠軍職人的專業義式咖啡館 [/fusion_text][fusion_text columns="" column_min_width="" column_spacing="" rule_style="default" rule_size="" rule_color="" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="width-730" id="" animation_type="fade" animation_direction="up" animation_speed="1.0" animation_offset=""] 4MANO CAFFE’為專業義式咖啡館，由三位曾榮獲「台灣咖啡大師比賽」冠軍殊榮的專業職人聯手打造，提供消費者最正統、優質的義式咖啡餐飲空間。 [/fusion_text][fusion_imageframe image_id="2292|full" max_width="100%" style_type="" blur="" stylecolor="" hover_type="none" bordersize="" bordercolor="" borderradius="" align="center" lightbox="no" gallery_id="" lightbox_image="" lightbox_image_id="" alt="" link="" linktarget="_self" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="" id="" animation_type="fade" animation_direction="up" animation_speed="1.0" animation_offset=""]https://www.design-ebg.com/wp-content/uploads/2020/02/work_51_content_c9b85b9b.jpg[/fusion_imageframe][fusion_text columns="" column_min_width="" column_spacing="" rule_style="default" rule_size="" rule_color="" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="" id="" animation_type="fade" animation_direction="up" animation_speed="1.0" animation_offset=""] 夢想觸媒的咖啡煉金師 [/fusion_text][fusion_text columns="" column_min_width="" column_spacing="" rule_style="default" rule_size="" rule_color="" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="width-730" id="" animation_type="fade" animation_direction="up" animation_speed="1.0" animation_offset=""] 除了深化原有品牌定位，藉由本次設計規劃，更加強品牌一致性、提升整體形象。充分了解其創業理念與未來願景後，以「夢想觸媒的咖啡煉金師」為全新定位，表達更精準的品牌精髓。 [/fusion_text][fusion_imageframe 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hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="width-730" id="" animation_type="fade" animation_direction="up" animation_speed="1.0" animation_offset=""] 以品牌名之字首，同時也是製作義式咖啡黃金原則的「4M」作為設計主體，具體勾勒咖啡生產時所有環節與核心基礎。對比鮮明的線條錯落在字體轉折之處，將4與M巧妙融合，形成穩固如屏障般的視覺結構，突顯4MANO精緻、內斂、大氣的格局；logo下方再以相同風格的標準字體點出品牌全名，藉由簡約而現代的形象建立品牌記憶度。 [/fusion_text][fusion_separator style_type="default" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="" id="" sep_color="" top_margin="100px" bottom_margin="50px" border_size="" icon="" icon_circle="" icon_circle_color="" width="" alignment="center" /][fusion_text columns="" column_min_width="" column_spacing="" rule_style="default" rule_size="" rule_color="" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="width-730" id="" animation_type="fade" animation_direction="up" animation_speed="1.0" animation_offset=""] 執行項目：品牌策略 / 品牌定位 / 品牌設計 / 品牌識別系統 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gradient_type="linear" radial_direction="center center" linear_angle="180" background_color="" background_image="" background_image_id="" background_position="left top" background_repeat="no-repeat" background_blend_mode="none" animation_type="" animation_direction="left" animation_speed="0.3" animation_offset="" filter_type="regular" filter_hue="0" filter_saturation="100" filter_brightness="100" filter_contrast="100" filter_invert="0" filter_sepia="0" filter_opacity="100" filter_blur="0" filter_hue_hover="0" filter_saturation_hover="100" filter_brightness_hover="100" filter_contrast_hover="100" filter_invert_hover="0" filter_sepia_hover="0" filter_opacity_hover="100" filter_blur_hover="0" last="true" first="true"][fusion_text columns="" column_min_width="" column_spacing="" rule_style="default" rule_size="" rule_color="" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="color-white" id="" animation_type="fade" animation_direction="up" animation_speed="1.0" animation_offset=""] 五食五心品牌定位與識別設計專案 Client: 燦坤集團 [/fusion_text][/fusion_builder_column][/fusion_builder_row][/fusion_builder_container][fusion_builder_container hundred_percent="no" hundred_percent_height="no" hundred_percent_height_scroll="no" hundred_percent_height_center_content="yes" equal_height_columns="no" menu_anchor="" hide_on_mobile="small-visibility,medium-visibility,large-visibility" status="published" publish_date="" class="" id="" border_size="" border_color="" border_style="solid" margin_top="0" margin_bottom="0" padding_top="30px" padding_right="0" padding_bottom="30px" padding_left="0" gradient_start_color="" gradient_end_color="" gradient_start_position="0" gradient_end_position="100" gradient_type="linear" radial_direction="center center" linear_angle="180" background_color="" background_image="" background_position="center center" background_repeat="no-repeat" fade="no" background_parallax="none" enable_mobile="no" parallax_speed="0.3" background_blend_mode="none" 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rule_style="default" rule_size="" rule_color="" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="" id="" animation_type="fade" animation_direction="up" animation_speed="1.0" animation_offset=""] 安心至上，友善體貼的飲食關懷 [/fusion_text][fusion_text columns="" column_min_width="" column_spacing="" rule_style="default" rule_size="" rule_color="" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="width-730" id="" animation_type="fade" animation_direction="up" animation_speed="1.0" animation_offset=""] 五食五心為燦坤集團旗下餐飲品牌，從「食在安心」的本質出發，以平價為品牌訴求，強調對消費者友善的飲食關懷。 [/fusion_text][fusion_imageframe image_id="2396|full" max_width="100%" style_type="" blur="" stylecolor="" hover_type="none" bordersize="" bordercolor="" borderradius="" align="center" lightbox="no" gallery_id="" lightbox_image="" lightbox_image_id="" alt="" link="" linktarget="_self" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="" id="" animation_type="fade" animation_direction="up" animation_speed="1.0" animation_offset=""]https://www.design-ebg.com/wp-content/uploads/2020/02/work_45_content_2ca08896.jpg[/fusion_imageframe][fusion_text columns="" column_min_width="" column_spacing="" rule_style="default" rule_size="" rule_color="" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="" id="" animation_type="fade" animation_direction="up" animation_speed="1.0" animation_offset=""] 傳承日本，連結在地 [/fusion_text][fusion_text columns="" column_min_width="" column_spacing="" rule_style="default" rule_size="" rule_color="" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="width-730" id="" animation_type="fade" animation_direction="up" animation_speed="1.0" animation_offset=""] 以「時尚創新的和風鮮食」為品牌概念，感受在地職人的用心與新鮮食材的健康美味；傳承日本專業製麵技術，結合台灣在地新鮮海產與優良契作食材，打造新鮮現做與多樣化選擇的創新平價和食。 [/fusion_text][fusion_imageframe image_id="2397|full" max_width="100%" style_type="" blur="" stylecolor="" hover_type="none" bordersize="" bordercolor="" borderradius="" align="center" lightbox="no" gallery_id="" lightbox_image="" lightbox_image_id="" alt="" link="" linktarget="_self" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="" id="" animation_type="fade" animation_direction="up" animation_speed="1.0" animation_offset=""]https://www.design-ebg.com/wp-content/uploads/2020/02/work_45_content_1555f858.jpg[/fusion_imageframe][fusion_text columns="" column_min_width="" column_spacing="" rule_style="default" rule_size="" rule_color="" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="" id="" animation_type="fade" animation_direction="up" animation_speed="1.0" animation_offset=""] 現代和食「鮮」主張 [/fusion_text][fusion_text columns="" column_min_width="" column_spacing="" rule_style="default" rule_size="" rule_color="" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="width-730" id="" animation_type="fade" animation_direction="up" animation_speed="1.0" animation_offset=""] 以「五」字為主軸彰顯品牌核心價值，並以極具現代感的日式家徽、細緻簡約的俐落字體，詮釋品牌的現代飲食觀以及和食鮮主張。再加上「鮮」字的落款印證與職人感的「製麵所」副標，具體點出品牌現點現切的新鮮特色與業態屬性，呈現致力不懈的職志精神。 [/fusion_text][fusion_separator style_type="default" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="" id="" sep_color="" top_margin="100px" bottom_margin="50px" border_size="" icon="" icon_circle="" icon_circle_color="" width="" alignment="center" /][fusion_text columns="" column_min_width="" column_spacing="" rule_style="default" rule_size="" rule_color="" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="width-730" id="" animation_type="fade" animation_direction="up" animation_speed="1.0" animation_offset=""] 執行項目：品牌策略 / 品牌定位 / 品牌命名 / 品牌設計 / 品牌識別系統 [/fusion_text][/fusion_builder_column][/fusion_builder_row][/fusion_builder_container][fusion_builder_container admin_label="Container" hundred_percent="yes" hundred_percent_height="no" hundred_percent_height_scroll="no" 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animation_offset=""] CHENSON 品牌定位與識別設計重整專案 Client: 采緣貿易 [/fusion_text][/fusion_builder_column][/fusion_builder_row][/fusion_builder_container][fusion_builder_container hundred_percent="no" hundred_percent_height="no" hundred_percent_height_scroll="no" hundred_percent_height_center_content="yes" equal_height_columns="no" menu_anchor="" hide_on_mobile="small-visibility,medium-visibility,large-visibility" status="published" publish_date="" class="" id="" border_size="" border_color="" border_style="solid" margin_top="0" margin_bottom="0" padding_top="30px" padding_right="0" padding_bottom="30px" padding_left="0" gradient_start_color="" gradient_end_color="" gradient_start_position="0" gradient_end_position="100" gradient_type="linear" radial_direction="center center" linear_angle="180" background_color="" background_image="" background_position="center center" background_repeat="no-repeat" fade="no" background_parallax="none" enable_mobile="no" parallax_speed="0.3" background_blend_mode="none" video_mp4="" video_webm="" video_ogv="" video_url="" video_aspect_ratio="16:9" video_loop="yes" video_mute="yes" video_preview_image="" filter_hue="0" filter_saturation="100" filter_brightness="100" filter_contrast="100" filter_invert="0" filter_sepia="0" filter_opacity="100" filter_blur="0" filter_hue_hover="0" filter_saturation_hover="100" filter_brightness_hover="100" filter_contrast_hover="100" filter_invert_hover="0" filter_sepia_hover="0" filter_opacity_hover="100" filter_blur_hover="0" admin_toggled="yes"][fusion_builder_row][fusion_builder_column type="1_1" type="1_1" layout="1_1" spacing="" center_content="no" link="" target="_self" min_height="" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="" id="" hover_type="none" border_size="0" border_color="" border_style="solid" border_position="all" border_radius="" box_shadow="no" dimension_box_shadow="" box_shadow_blur="0" box_shadow_spread="0" box_shadow_color="" box_shadow_style="" padding_top="" padding_right="" padding_bottom="" padding_left="" margin_top="" margin_bottom="" background_type="single" gradient_start_color="" gradient_end_color="" gradient_start_position="0" gradient_end_position="100" gradient_type="linear" radial_direction="center center" linear_angle="180" background_color="" background_image="" background_image_id="" background_position="left top" background_repeat="no-repeat" background_blend_mode="none" animation_type="" animation_direction="left" animation_speed="0.3" animation_offset="" filter_type="regular" filter_hue="0" filter_saturation="100" filter_brightness="100" filter_contrast="100" filter_invert="0" filter_sepia="0" filter_opacity="100" filter_blur="0" filter_hue_hover="0" filter_saturation_hover="100" filter_brightness_hover="100" filter_contrast_hover="100" filter_invert_hover="0" filter_sepia_hover="0" filter_opacity_hover="100" filter_blur_hover="0" last="true" first="true"][fusion_text columns="" column_min_width="" column_spacing="" rule_style="default" rule_size="" rule_color="" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="" id="" animation_type="fade" animation_direction="up" animation_speed="1.0" animation_offset=""] 源於美國，時尚包款品牌 [/fusion_text][fusion_text columns="" column_min_width="" column_spacing="" rule_style="default" rule_size="" rule_color="" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="width-730" id="" animation_type="fade" animation_direction="up" animation_speed="1.0" animation_offset=""] 1980年源於美國的《CHENSON》，以掌握國際流行脈動的精準眼光，成功打造時尚袋包品牌。每週速遞最時尚前端的流行包款，從開發、設計到生產，打造精品般的質感、實惠的入手價格、及多樣化的包款。 [/fusion_text][fusion_imageframe image_id="2320|full" max_width="100%" style_type="" blur="" stylecolor="" hover_type="none" bordersize="" bordercolor="" borderradius="" align="center" lightbox="no" gallery_id="" lightbox_image="" lightbox_image_id="" alt="" link="" linktarget="_self" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="" id="" animation_type="fade" animation_direction="up" animation_speed="1.0" animation_offset=""]https://www.design-ebg.com/wp-content/uploads/2020/02/work_39_content_39ae2564.jpg[/fusion_imageframe][fusion_text columns="" column_min_width="" column_spacing="" rule_style="default" rule_size="" rule_color="" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="" id="" animation_type="fade" animation_direction="up" animation_speed="1.0" animation_offset=""] 提升時尚質感、傳達流行速遞 [/fusion_text][fusion_text columns="" column_min_width="" column_spacing="" rule_style="default" rule_size="" rule_color="" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="width-730" id="" animation_type="fade" animation_direction="up" animation_speed="1.0" animation_offset=""] 以「提升時尚質感、傳達流行速遞」為品牌定位。在識別設計上，以簡潔字體設計並巧妙融入線條符號，增加品牌獨特性。 [/fusion_text][fusion_imageframe image_id="2321|full" max_width="100%" style_type="" blur="" stylecolor="" hover_type="none" bordersize="" bordercolor="" borderradius="" align="center" lightbox="no" gallery_id="" lightbox_image="" lightbox_image_id="" alt="" link="" linktarget="_self" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="" id="" animation_type="fade" animation_direction="up" animation_speed="1.0" animation_offset=""]https://www.design-ebg.com/wp-content/uploads/2020/02/work_39_content_10dc7b88.jpg[/fusion_imageframe][fusion_text columns="" column_min_width="" column_spacing="" rule_style="default" rule_size="" rule_color="" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="" id="" animation_type="fade" animation_direction="up" animation_speed="1.0" animation_offset=""] 時髦速遞，流行提著走 [/fusion_text][fusion_text columns="" column_min_width="" column_spacing="" rule_style="default" rule_size="" rule_color="" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="width-730" id="" animation_type="fade" animation_direction="up" animation_speed="1.0" animation_offset=""] 以「Ｃ」字首象徵扣環的重點商品元素，做為延伸輔助視覺，帶出其品牌五金配飾、皮革優質產品特色，帶出「流行提著走」品牌標語。 [/fusion_text][fusion_separator style_type="default" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="" id="" sep_color="" top_margin="100px" bottom_margin="50px" border_size="" icon="" icon_circle="" icon_circle_color="" width="" alignment="center" /][fusion_text columns="" column_min_width="" column_spacing="" rule_style="default" rule_size="" rule_color="" hide_on_mobile="small-visibility,medium-visibility,large-visibility" class="width-730" id="" animation_type="fade" animation_direction="up" animation_speed="0.5" animation_offset=""] 執行項目：品牌策略 / 品牌定位 / 品牌設計 / 品牌識別系統 [/fusion_text][/fusion_builder_column][/fusion_builder_row][/fusion_builder_container][fusion_builder_container admin_label="Container" hundred_percent="yes" hundred_percent_height="no" hundred_percent_height_scroll="no" 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