PURE’
Essential Oil Series Package Design

Luxurious, Elegant Premium Essential Oil Indulgence

Maywufa’s “PURE Essential Oil” series of deep conditioning shampoos are infused with Orpur® world-class patented essential oils and natural plant extracts, targeting different hair types with 3 major benefits: hydrating, repairing, and oil control. The packaging design follows luxury European-style using Art-Deco pattern to bring out the quality. The design of the pop up label sticker extends the style of the packaging design, using golden frames for a grand and poised image. Also, using plant extracts image and oil icon to achieve an enhanced product identity, consistent style, and the feel of poised European-luxury.

Approach: Package Strategy / Package Design / Printing Planning