Project Description

BRIGHTEN OPTIX brand designBRIGHTEN OPTIX brand design

Brand Positioning and Identity Redesign


The professional brand specializes in improving the oral health of the general public.

In 2014, Brighten Optix noticed its brand was having trouble reaching its audience—because its products are not class 1 medical supplies, consumer brand awareness was very low. After a long reorganization and repositioning process, Brighten Optix grew quickly, and is now a widely recognized custom contact-lens manufacturer in Asia. Through a three-way resource integration involving R&D, manufacturing, and application, Brighten Optix reoriented its product- driven manufacturing approach to a service-driven branding process.

BRIGHTEN OPTIX brand design

Retain the memory, and shows the clean and modern design.

With a conviction to provide total optical care, and a brand mission to help those in need to regain their clear vision, Brighten Optix’s new identity brings forth an enhanced professional and international image—brand equity is strengthened by accurate optical imagery. Supported by clinical data, and numerous international certifications, Brighten Optix has become a number-one choice for consumers.


BRIGHTEN OPTIX brand design

Approach: Brand Strategy/ Brand Positioning/ Brand Naming/ Brand Design/ Brand Identity System

Brand Planning
Brand Design
Package Design