Cool, Refreshing New Taste

Using the “unique and novel taste from Brazil” as its strategy, Guara is packaged as a unique and novel carbonated soft drink, using refreshing and passionate visual effects in its package design. To emphasize the unique ingredients from Brazil, the national bird of Brazil is incorporated with the label and supplemented with South American elements. The tropical ambience created leaves an impression among consumers upon first sight and creates buzz for marketing communication.
Approach: Product Positioning/ Product Naming / Package Strategy / Package Design / Printing Planning